Fashion & culture magazine theme
An image-led Ghost theme for fashion, beauty and culture magazines — a large masthead, a Top Stories front page, a seasonal cover story, Runway & Lookbook and shopping edits. Warm cream, high-contrast type and one crimson accent of your choosing, all set up from Ghost Admin without a line of code.
Need more than one site? Choose the five-site agency licence — US$349. Or get Ghost All Access — every Ghost theme, now and in the future, for US$549.
Version 1.0.0 · released 6 November 2026 · see the changelog
Needs a Ghost plan that allows custom themes — Ghost(Pro) Starter does not. Publisher or self-hosted is the right fit. More on plans · Compare all eleven themes
The theme, in full
Every screen below is the real rendered theme on the live demo — no mockups. The magazine, its stories and its writers are fictional, and the photographs are free-to-use Unsplash images credited on the demo. Select any one to view it full size.
The demo runs in Crimson Ink with the Editorial Serif typography, the Sharp Magazine mood and the Image-led hero. Your look comes from Highness’s theme settings, which change the editorial mood, the accent palette, the typefaces, the density of the homepage and which blocks appear.
Plain, fast and private
Highness is plain Handlebars, hand-written CSS and one small JavaScript file. The stylesheet is about 12 KB gzipped, the script about 1.5 KB, there is no build step for you and no framework between your photography and the reader on a phone.
Bodoni Moda, Instrument Serif, Newsreader and Instrument Sans are bundled with the theme and loaded from your own site, so Highness makes no request to a font service and there is nothing extra to cover in your privacy policy. If you pick custom fonts in Ghost, Ghost loads those itself.
Every desk on the homepage is filled from your own tags, and a block whose tags have no posts is hidden, so a young site never shows empty modules. Top Stories adapts to the number of featured stories you have.
A skip link, landmarks, visible focus rings, a keyboard-accessible menu and search, reduced motion respected, and WCAG AA text contrast in every accent palette, including the dark masthead.
Built for fashion and culture magazines
Highness is designed around how a magazine actually publishes: lead with the best story, show the issue, give every desk its own space and let the photography carry the page.
Your publication name is set very large across the top, scaled to fit on one line however long it is, above a clean navigation row and a section bar built from your own tags.
Feature up to five posts and they become the lead and its supporting cluster, in an image-led, text-led or split treatment. A sticky Latest rail keeps the newest stories in view on wide screens.
Tag one post with the internal tag #cover-story and it gets its own module with cover art, a label such as “The Seasonal Issue” and a link in. Add your own cover image, or use the post’s feature image.
Fashion, Beauty, Shopping, Culture and Wellness each get a lead story beside a stack of supporting ones, and a Power desk covers work, money and relationships. Empty desks disappear.
Runway, lookbook, street style, weddings and jewellery stories gather into one large lead beside a grid, with Gallery labels on image stories, plus dedicated Runway and Lookbook tag layouts and a wide Lookbook post template.
Posts tagged shopping get a service badge and an Editor’s pick label, and Ghost’s product cards are styled for roundups and buying guides.
Luxury Restraint is warmer and more spacious, Sharp Magazine is the crisp default, and Culture Pop adds a playful tint. Pair any of them with Crimson Ink, Electric Chartreuse, Gallery Blue or Classic Mono.
Editorial Serif sets headlines in Bodoni Moda, Modern Luxe in Instrument Serif and Minimal Newsroom in Newsreader, over a serif for reading and a clean sans for labels. Ghost’s own custom fonts setting overrides any of them.
A newsletter panel on the homepage and in the footer, a restyled paywall for members-only and paid stories, comments, search and Ghost Portal, with an optional dark masthead and an article sidebar with sharing, latest stories and sections.
Fit check
Not the right fit: Ghost(Pro) Starter sites; breaking-news desks, where Broadsheet or Splash do more; sites that sell advertising positions, where Society has them; or publications that want a full dark mode for readers, where Blyton or Blogga fit better.
Technical details
| Ghost | Designed for Ghost 6; tested on Ghost 6.73 |
|---|---|
| Hosting | Ghost(Pro) Publisher or higher, or self-hosted Ghost |
| Licence | Single site: one live Ghost site (US$149). Agency: up to five live sites using this theme (US$349). Staging and local copies included for each licensed site. |
| Updates | Included for the lifetime of the product |
| Support | Email support from the builder; target response within two business days |
| Dependencies | No jQuery, page builder or frontend framework |
| Fonts | Bodoni Moda, Instrument Serif, Newsreader and Instrument Sans bundled; no third-party font requests unless you choose custom fonts in Ghost |
| Settings | Twenty theme settings, all documented in a public guide |
| JavaScript | Pages and links work without it; the mobile menu and the masthead fitting need it |
Ghost(Pro) Starter does not support custom themes. Read the compatibility FAQ.
Explore the working demo
These links open the real Ghost demo, populated for a fictional magazine: forty-one stories across every desk, a cover story, a lookbook, a shopping test and a members-only letter.
What you receive
After purchase
After checkout, Gumroad emails your download link. You receive the production theme ZIP, setup documentation, lifetime product updates and support from the person who built it. If Highness is not a fit, the 14-day refund policy applies.
Buyer questions
Quick answers to the questions that usually decide whether a Ghost theme is the right fit.
Highness is designed for Ghost 6 and tested on Ghost 6.73. It requires a Ghost plan that supports custom themes. Ghost(Pro) Starter does not support custom themes; Ghost(Pro) Publisher or a self-hosted Ghost install is the right fit.
Yes. Twenty documented theme settings cover the editorial mood, type style, accent palette, homepage density and lead treatment, the cover-story, shopping, runway and newsletter blocks, and the article sidebar, as set out in the settings guide. Your sections come from your own tags, and the cover story is picked with an internal tag.
From your tags. Fashion, Beauty, Shopping, Culture and Wellness each get a desk section, Runway, Lookbook, Street Style, Weddings and Jewellery fill the Runway & Lookbook block, and Power, Work, Money, Relationships and Self feed the Power desk. A section whose tags have no posts is hidden, so visitors never see an empty block.
No. Highness is a light theme with warm cream paper and no visitor toggle. It does have an optional ink-black masthead and navigation bar. If you want a full dark mode, Blyton and Blogga both offer it.
Yes, through Ghost’s own memberships. Members-only and paid stories show Ghost’s paywall prompt, restyled to match the theme, and a newsletter panel sits on the homepage and in the footer. Members never see signup prompts they do not need.
Both suit independent magazines. Society is tuned for long-form reporting and has advertising positions. Highness is built around images and desks: a big masthead, Top Stories, a cover story, Runway & Lookbook, shopping edits with an Editor’s pick label, and twenty settings. It has no advertising positions.
You get email support from the person who built the theme for installation, documented settings and confirmed defects, with a target response within two business days. Your purchase is covered by the 14-day refund policy.
Highness · US$149
One-time purchase, lifetime product updates and a 14-day money-back guarantee.
Free Ghost launch checklist
Work through the free Ghost Publication Launch Checklist before you publish. You can also get three short emails about choosing a theme and launching your site, followed by occasional theme news.